I recently attended a marketing conference and learned that the average person now spends 2 hours on social media and over 7 hours consuming content – a DAY! After I got over the initial shock of these figures, I found myself thinking about how social media is used in public health mosquito control. Curiosity got the best of me, and we decided to just ask.
This information isn’t a sweeping report of the industry’s adoption of social media. But after surveying a segment of about 100 of our U.S. based customers, including mosquito abatement districts, municipal programs, and public health departments, some key trends emerged that we can all learn from.
The mosquito control industry is using social media in four primary ways:
However, when asked about the type of content that they are seeking from their peers and the industry at large, respondents agree on four topic categories:
While this is just a snapshot begging for a deeper dive, we can draw some understanding from the survey on how the industry can use social effectively:
A short summary of the survey results is available here for download. If you find this information valuable, drop me a comment below or send me an email, and let’s chat!
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