I recently attended a marketing conference and learned that the average person now spends 2 hours on social media and over 7 hours consuming content – a DAY! After I got over the initial shock of these figures, I found myself thinking about how social media is used in public health mosquito control. Curiosity got the best of me, and we decided to just ask.
This information isn’t a sweeping report of the industry’s adoption of social media. But after surveying a segment of about 100 of our U.S. based customers, including mosquito abatement districts, municipal programs, and public health departments, some key trends emerged that we can all learn from.
The mosquito control industry is using social media in four primary ways:
However, when asked about the type of content that they are seeking from their peers and the industry at large, respondents agree on four topic categories:
While this is just a snapshot begging for a deeper dive, we can draw some understanding from the survey on how the industry can use social effectively:
A short summary of the survey results is available here for download. If you find this information valuable, drop me a comment below or send me an email, and let’s chat!
While mosquito-borne diseases threaten human health worldwide, implementing an integrated mosquito management (IMM) system can go a long way toward mitigating those risks. Within the IMM network, the surveillance lever acts explicitly as a predecessor to larval or adult control…
Clarke\’s latest case study reveals data on the environmental impact of implementing over 200 adult mosquito traps and Biogent’s BG Counters.
Each method of lake mapping – vegetation, bathymetric, and sedimentation/hardness mapping – provides unique insight into assessing areas of your waterbody that would have otherwise gone unnoticed, let alone enough understanding to properly plan and budget for.